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Next virtual event: Hear from AI visionaries and CX leaders, live on January 28

Lead in the AI era with contextual intelligence

AI promised better CX, but 83% of consumers still believe experiences should be better than they are today. Discover why contextual intelligence is the missing link to your organisation delivering smarter, faster and more meaningful experiences.

83%
 of CX leaders say that memory-rich AI agents are the key to truly personalised journeys.

85%
of CX leaders say customers will drop brands over unresolved issues—even on the first contact.

76%
of customers say they’d choose a company if they could drop text, images and video into the same thread without restarting.

81%
of CX leaders say giving every employee the ability to ask questions will transform decision-making.

63%
of customers report that 
their demand for greater transparency has risen compared to just last year.

The 5 trends you need to know

Contextual intelligence isn’t just AI with a new name. It’s how you lead in the AI era. Discover how you deliver the personalised, seamless and trustworthy experiences that customers now demand.

Trend 1

Memory-rich AI is fueling personalization

83%
of CX leaders say that memory-rich AI agents are the key to truly personalised customer journeys.

Trend 2

Customers demand instant resolutions

74%
of consumers say that due to AI, they now expect customer service to be available 24/7.

Trend 3

Multi-modal support is redefining consistency

82%
of CX leaders say ignoring multimodal will leave them behind.

Trend 4

Promptable analytics unlocks better insights

82%
of leaders agree promptable analytics unlock insights in seconds that once took analysts weeks.

Trend 5

AI transparency is more important to customers

95%
of consumers expect an explanation from AI-made decisions.

Digital Event

Join the conversation on how to lead in the AI era

Hear from AI experts and CX leaders on how contextual intelligence is shaping the future of engagement, decision-making, and growth.

Next event: January 28, Asia Pacific Digital event

Dr. Ayesha Khanna

Dr. Ayesha Khanna
CEO of Addo AI

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Industries

Dive deeper into the trends

Explore industry reports for breakdowns on each trend, the impact it has on your sector and what it means for your CX strategy in 2026.

Trends by industry

Retail

Retail

Financial

Financial services

Manufacturing

Manufacturing

Trends by business size

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Small and midsize businesses

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Enterprise