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The 5 trends you need to know

Context-driven AI is changing the way companies approach CX, from more personalized data, to better decision-making, and beyond.

Trend 1

CX organizations invest in memory-rich AI to deliver true personalization at scale.

40%
of companies say security, their biggest challenge when interacting with providers, remains a top concern.

Trend 2

AI-powered self-service accelerates consumer demand for instant resolutions.

50%
of consumers are comfortable with an AI assistant for basic banking.

Trend 3

Multimodal support enables smooth, seamless interactions across different channels and media.

80%
of Finserve CX Leaders foresee Voice AI becoming a preferred channel.

Trend 4

CX leaders rely on new AI metrics and access them via prompt-driven analytics.

81%
of leaders are already tracking new AI-driven CX metrics.

Trend 5

More than ever, consumers demand the why behind AI decisions.

79%
of leaders would pay a premium for explainability.