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The 5 trends you need to know

Context-driven AI is changing the way companies approach CX, from more personalized data, to better decision-making, and beyond.

Trend 1

CX organizations invest in memory-rich AI to deliver true personalization at scale.

79%
of consumers say big companies prioritize efficiency over personalization.

Trend 2

AI-powered self-service accelerates consumer demand for instant resolutions.

84%
of enterprise CX leaders say that instant response is now the baseline— anything slower feels broken.

Trend 3

Multimodal support enables smooth, seamless interactions across different channels and media.

79%
of consumers say being able to share media “just makes support easier.”

Trend 4

CX leaders rely on new AI metrics and access them via prompt-driven analytics.

88%
of enterprise CX leaders say AI forces a rethink of success metrics

Trend 5

More than ever, consumers demand the why behind AI decisions.

79%
of consumers say plain-language reasoning is important