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The 5 trends you need to know

Context-driven AI is changing the way companies approach CX, from more personalized data, to better decision-making, and beyond.

Trend 1

CX organizations invest in memory-rich AI to deliver true personalization at scale.

78%
are willing to use AI for repairs or troubleshooting, and 76% for warranty or claims tracking.

Trend 2

AI-powered self-service accelerates consumer demand for instant resolutions.

66%
of consumers say spare parts must ship same day to be acceptable.

Trend 3

Multimodal support enables smooth, seamless interactions across different channels and media.

87%
of leaders say Voice AI is the preferred support channel.

Trend 4

CX leaders rely on new AI metrics and access them via prompt-driven analytics.

83%
of manufacturing leaders want to shift budget from business intelligence to prompt-first analytics.

Trend 5

More than ever, consumers demand the why behind AI decisions.

79%
of leaders would pay a premium for explainable AI.